About ASHRM

Founded in 1991, the Arabian Society for Human Resource Management (ASHRM) is a society dedicated to the management and development of human resources and the exchange of information and expertise in this area.

ASHRM is a not-for-profit organization that aims to be the 'Regional Voice of HR'.

Our Mission

All the Arabian States recognize that Human Capital is the key enabler for their strategic success and HR professionals have a key role to play in building that human capital.

ASHRM's mission is to promote the human resource profession and advance the human capital capabilities of organizations within the region. It aims to achieve the following strategic objectives: taking a lead role in developing HR professionals in the GCC region; assisting organizations with developing their Human Capital; developing a regional body of HR knowledge; and gaining international recognition through collaboration with other international HR bodies, as well as through membership of global organizations such as the World Federation of People Management Associations.

ABOUT ASHRM 2017

THE FUTURE OF WORK

ASHRM's Conference is the premier thought leadership event in the GCC for business leaders, head of HR, resourcing and talent. Our theme for 2017 is The Future of Work. In order to meet the challenges and opportunities of the years ahead, we'll need to pay close attention to a few key areas in which we might all 'evolve'.

It's a difficult task. It requires us to think about not what people need to know at this moment, but what they'll need to know in five, ten, or even twenty-five years. All too often organisations prepare their employees for what the world looks like now, or even what it looked like in the past. As a result, employees sometimes learn skills that are things that once were crucial, but are now merely a remnant from an earlier time.

We'll need to adapt to the -fast pace of technological development, from artificial intelligence to automation. Self-driving cars, customer service robots, and AI data analysts are now reality, not science fiction.

What these technological developments have in common is that they signal that we are moving away from certain types of work altogether. What once might have seemed like a core part of a job is now useful, but no longer what makes an employee exceptional. Instead, it is their capacity for critical thought and their social and emotional skills that will make the difference, and we need to adjust our paradigms of education and employment accordingly.

Join your peers to at the Marriott Marquis Hotel in Dubai between the 21st-23rd March to discover what the future looks like for your business.







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